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Managed Chaos
Naresh Jain's Random Thoughts on Software Development and Adventure Sports
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LinkedIn is getting good at Engaging their Users

Over the last few years, while building products, I’ve really struggled to keep my users engaged. Its been hard to have your users constantly coming back to your product. There is a fine line between being too pushy and fading away in the background.

Today I was pleasantly surprised to see the following email from LinkedIn.

This email has the right balance. It makes you feel important and wanted.

Doing this kind of stuff in products is generally hard. Also I was surprised how they have figured out the related groups and suggesting those to me. Interesting!

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