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Naresh Jain's Random Thoughts on Software Development and Adventure Sports
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Ten Laws of Simplicity by John Maeda

Recently I stumbled upon John Maeda’s book: The Laws of Simplicity.

He has a very interesting take on Simplicity. In this book he describes:


  1. Reduce – The simplest way to achieve simplicity is through thoughtful reduction.
  2. Organize – Organization makes a system of many appear fewer.
  3. Time – Savings in time feel like simplicity.
  4. Learn – Knowledge makes everything simpler.
  5. Differences – Simplicity and complexity need each other.
  6. Context – What lies in the periphery of simplicity is definitely not peripheral.
  7. Emotion – More emotions are better than less.
  8. Trust – In simplicity we trust.
  9. Failure – Some things can never be made simple.
  10. The One – Simplicity is about subtracting the obvious, and adding the meaningful.


  • Away – More appears like less by simply moving it far, far away.
  • Open – Openness simplifies complexity.
  • Power – Use less, gain more.

I found some slides which are also interesting:

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