Just Good Enough
Mary and Tom Poppendieck are visiting India for 10 days. We have spent 5 days together so far in India. During the trip, Mary told me that she was really (pleasantly) surprised how things worked in India. She told me that she thinks everything in India is “just good enough”. It works and it does it job. Let it be traffic, small toilet paper roles, little soaps in the hotel, or automobiles.
This was very interesting. I’ve had similar thoughts, but the way I looked at it was, we were living on the edge of chaos and hence everything worked fine once you were inside the system, but for an outsider it would be total chaos.
During this conversation, Mary talked about how at Toyota the focus is to build robustness into the system. For example, special care is taken to make the part work under a wide range of conditions. On the other hand, what she was noticing in India was, things were not built keeping robustness in mind. They were not built to work in a wide range of conditions, they are just good enough to work in a very limited conditions and they work just fine. Robustness of course comes for a price. Considering these 2 extreme point of view, her question was will companies like Toyota survive in Indian economy? According to her, considering that India and China is where the future lies, what would happen to really successful companies like Toyota? Will they adapt & survive or will they become endangered?
She also gave an example of an Indian motorbike company that figured out how to assemble the parts together quickly and sell motorbikes in Vietnam. Few years back, Honda was the market leader in the country, today, they have less than 10% market share. This Indian bike company was able to sell “just good-enough” motorbikes in Vietnam at a really low price and kick Honda out of the market.
Something for us to consider when we think about building Software.
